Why cross cultural communication is important

Finally, CQ strategy is a foundational element marked by implementing knowledge about a culture into a communication strategy. The benefits of putting these CQ building blocks into practice are numerous. They include improved performance, greater employee satisfaction, stronger culturally diverse networks, improved results in cross-cultural negotiations, and better decision-making in cross-cultural situation.

There are numerous items to bear in mind when you integrate cross-cultural communication into your business strategy. Another key component is to learn from generalizations about other cultures without using them to create stereotypes. In addition, you should always strive to treat others according to their cultural standards instead of yours. You should also refrain from assuming your way of communicating is the right way to communicate and question your assumptions about communication instead.

Another prime strategy is to not let your knowledge of cultural differences prevent you from recognizing the unifying similarities.

Finally, you should always look for ways to improve communication, rather than trying to find someone to blame for any miscommunication that may arise. The rewards of effective cross-cultural communication — stronger relationships, improved performance, and greater employee satisfaction — will be well worth the effort.

This is a republished article by Rider University. International students often arrive at a foreign university and experience culture shock. Many learners view culture shock as a negative experience, but it can also prove to be positive.

It also exposes your patience. In times of confusion and doubt, you remain resilient, strengthening your character and allowing your growth mindset to flourish. Cross-cultural communication requires that we listen first and then speak. We seek to understand before seeking to be understood. To understand the global customer, a business unit should have knowledge of demographic status attitudes, values and beliefs of different cultures.

This understanding helps win global business. Avoiding miscommunication : When people from different cultures interact then there is a chance of miscommunication due to a difference in language and attitude.

A proper understanding of different cultures where the business has an interest can cause effective communication. In an individualistic country like the USA or Australia, individual needs and desires play more importance. Meanwhile, people from an individualistic society often think about their own needs and wants.

Therefore, by being culturally aware, again, you can adjust your conflict resolution strategy by simply your own cultural thinking. Developing your cultural competency and communication is more crucial than ever. Subscribe to our monthly newsletter to get the resources you need to become successful in your career.

Her expertise focuses on entrepreneurship and cross-cultural communication. Follow her on Twitter AskLenPeralta. We noticed you're visiting from Australia.

We've updated our prices to Australian dollar for your shopping convenience. Use Philippine peso instead. Username or Email Address. Remember Me. Password: Confirm Password:. What is Cross-Cultural Communication? Importance in the Workplace Communication styles differ from culture to culture.