Who owns umami

I learned that the manager you hire at restaurant number two is not going to be the manager who oversees five locations. One day, there was a rat, and he volunteered to sleep in the restaurant with a BB gun to shoot it. How's that going to scale? Today, most people have this dot-com mentality--they're worrying about how to raise money before they have a business. To me, that's completely backward.

Start the business by any means possible, in your garage, the way Steve Jobs did, for example. The chain started as a single burger store now closed on an unassuming stretch of La Brea Avenue in It has expanded to branches across the country, including New York and Florida. He will now lead the growth and development of Umami Burger. Fleischman has recently developed ChocoChicken, purveyor of fried-chicken-meets-chocolate, in downtown Los Angeles. He also is focusing on his culinary incubator AdVantage Restaurant Partners.

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