The next piece of the keyword puzzle is setting max CPC bids. It determines your ad position and your cost per click. Most of us at WordStream preach the value of Manual bidding over Automatic, because it gives you control over your keyword bids rather than leaving it up to Google.
That said, starting a new campaign is one of the few good use cases for Automatic bidding. Let Google determine your Max CPC bids for a bit, and keep an eye on the data to get an idea of how much clicks will cost.
You can switch back to Manual bidding once you have some data to work with. If you want total control, you can use the Manual CPC bidding strategy right from the start.
To determine where to start your Max CPC bids before your campaign starts running, there are a couple metrics that can help:. Placing your Max CPC bid between these numbers is usually a good starting place when using Manual bidding. The first ad focuses on straightforward, keyword-centric ad copy.
The second tests a more creative, attention-grabbing approach. Run a test and get conclusive data. There are many ad extensions available with new ones popping up all the time. Not all of them are going to be right for your account. The cost of a click or call can vary based on a few factors. Learn more here. Smart campaigns are an advertising solution designed to help small businesses promote their products and services online. Smart campaigns let advertisers choose their business goals and where they want to advertise.
Google then uses machine learning to deliver results tailored to those goals. These campaigns use smart technology to monitor and improve the performance of your ads continuously, so you can spend more time on other business tasks. We recommend spending at least 30 minutes per week reviewing your ad results and making adjustments as needed.
To save time, you can also manage your campaigns and get recommendations to improve them right from your smartphone with the Google Ads app on iOS and Android. Probably not — it takes time to see which ads work best. To help, Google's Smart campaigns use technology to monitor and improve your ads automatically as you go. With Smart campaigns, businesses usually hit their stride in the first month, so we recommend you budget at least that amount of time for best results.
Microsoft Advertising does not use broad match negative keywords. If you have set up broad match negative keywords in Google Ads, those will be treated as phrase match negative keywords when importing to Microsoft Advertising. To find out where you can review the location options, see How to add keywords that won't trigger my ads negative keywords. Quality score is another area that can be different.
The means of determining your quality score and how it is used in determining the performance of your keywords and ads are different between the products. As you examine your quality score in one product and determine ways to optimize, realize those same optimization strategies might not be applicable in the other product.
To learn more about the Microsoft Advertising quality score, take a look at Quality score and quality impact in depth. For a full list of what does and doesn't get imported from Google Ads, see What gets imported from Google Ads. To import multiple Google Ads accounts into Microsoft Advertising, follow the steps in the Import multiple accounts from Google Ads section further below. Some items and settings require special attention during import, so make sure to review What gets imported from Google Ads.
Select Sign in to Google and follow the prompts to give Microsoft Advertising permission to import campaigns from your Google Ads account. Notes At this time, you can import up to 10 Google Ads accounts at once.
This feature is only available if you have multiple accounts in Google Ads and Microsoft Advertising. Learn more about creating additional accounts. From the global menu, navigate to your manager account.
Choose the Microsoft Advertising accounts that you want your Google Ads accounts to be imported to. An AdWords campaign for multi-location or franchise businesses needs to scale, but also stay relevant to local searchers and potential customers. It needs to be very specific, while also being manageable and not overwhelming. Your restaurants are in ten different cities. Not only are there multiple pizza restaurants per city, but each restaurant is also in a different neighborhood.
To make things even more complicated, your pizza restaurants also deliver pasta, and wings. So now you are looking at advertising 30 different locations, and each location has three different possible orders. Some customers may also be searching for a mix of items, or just an easy and affordable dinner. There are also three other multi-location businesses that compete with yours in many of the neighborhoods where your restaurant is present.
They all deliver, and they are all running seductive deals and promotions. In other words, a potential customer will inevitably be in a particular neighborhood, searching for a specific meal… seeing multiple ads for restaurants that are a lot like yours.
We told you this was going to get complex. When it comes to managing multi-location, multi-product AdWords campaigns, your first task is to think hard about how your account and multiple campaigns will be structured.
You will need to build unique campaigns targeted to each individual neighborhood. It is. But once you see how a campaign is structured, this will begin to make sense. This is a simple version of a structure that can get very complex, depending on the number of neighborhoods, products or services.
You can see how each campaign defines the geotargeting of the AdGroup below. And each AdGroup defines a specific product or service, paired with the corresponding neighborhood. Delivery in 30 minutes or less.
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