Why yeezus wont leak

Cole's case, the leak of his album likely boosted first week sales, said Bakula. To prevent a leak on West's previous album with Jay-Z, "Watch the Throne," the record label posted it to iTunes three days before physical copies were available.

It did not employ the same strategy with "Yeezus. But it's not doom and gloom for West and Def Jam. There are many positives that come out of the opening week. This is West's sixth No. He joins Eminem and Nas with a half dozen. Music industry insiders say that the sales figure met realistic expectations within Def Jam itself. And the debut sales of "Yeezus" are very strong in music's current climate.

This is an album that had no single, limited promotion and no cover art. This user on the KanyeToThe. Via kanyetothe. Kanye also is not allowing pre-sales of his album on iTunes or any other retailer. Other artists, like Daft Punk and The National, have had their pre-order pages on iTunes hacked in the recent past. UPDATE, June 14th: Well, that was fast…despite all of the above measures, Yeezus has popped up online and is being rampantly downloaded four days before it officially releases.

Horowitz wrote at that time that Kanye learned from the leaks of My Beautiful Dark Twisted Fantasy tracks, and imposed certain rules when recording Watch the Throne. This go around Kanye was very specific about his album rollout, ranting at Governors Bal l: "With this album we ain't drop no single to radio. We ain't got no NBA campaign, nothing like that. Well, despite what Kanye may have intended, now people are listening and even tweeting out lyrics , and it's all four days ahead of the June 18 release.

Skip to content Site Navigation The Atlantic.